The ipod.
Everybody knows of it.
Everybody knows about it.
Almost everyone has one, whether it be the classic mini, the revolutionary nano, the ipod video or the abundant shuffle.
It has become the ''must have'' accessory.
However people often ask:
Why would Apple continue to advertise if the ipod had become a ''must have'' addition to their pocket or purse?
Why doesn't Apple rely on word of mouth?
It's not like we don't already ''gossip'' about the newest member of the ipod family.
The predominant and obvious reason Apple advertises is to increase sales.
But most importantly it is to raise awareness.
They cannot simply rely on the word of mouth.
It is much quicker to air an advert globally than rely on people to ''talk'' [even though that's what we do best].
Everybody knows about it.
Almost everyone has one, whether it be the classic mini, the revolutionary nano, the ipod video or the abundant shuffle.
It has become the ''must have'' accessory.
However people often ask:
Why would Apple continue to advertise if the ipod had become a ''must have'' addition to their pocket or purse?
Why doesn't Apple rely on word of mouth?
It's not like we don't already ''gossip'' about the newest member of the ipod family.
The predominant and obvious reason Apple advertises is to increase sales.
But most importantly it is to raise awareness.
They cannot simply rely on the word of mouth.
It is much quicker to air an advert globally than rely on people to ''talk'' [even though that's what we do best].
If there is a new ipod of course us music ''geeks'' want to know.
We may be getting sick of our old nano and want an upgrade.
More colour.
Advanced features.
We may be getting sick of our old nano and want an upgrade.
More colour.
Advanced features.
The ''one'' that allows us to put more and more tracks on our playlist.
It is important for us to know what is available to us as soon as possible therefore the televison, print, radio and online ads are important us music devotees as they are to Apple themselves.
Word of mouth simply wont do.
Word of mouth simply wont do.
Click me. [I'm the video down there]
This ipod ad illustrates what the ipod is about.
Fun.
Funky.
Musical.
Most importantly the ad is real and honest. Those who lead their lives complimented by music do exactly this.
Funky.
Musical.
Most importantly the ad is real and honest. Those who lead their lives complimented by music do exactly this.
Dance whenever they have that chance.
However some people prefer to nod instead of express those elaborate dance moves but even so you do catch the few who go all out.
Even so the ''wild'' and ''crazy'' dance moves illustrate the passion ipod users have when they listen to the device. Apple knows their audience. They impliment their audience into their ads. Of course Apple is not going to use a 80year old lady to "shake it" to the sounds of Beyonce or Fall Out Boy, as humourous as this may come across it is more likely that would be a sight for sore eyes. Apple has to use a visual that applies to their audience and indeed they have done this.
However it is not only ''old'' customers Apple want to keep. They want to lure new customers to join the ipod league. If the ad can get the technology challenged to purchase the ipod then Apple has succeeded.
The ipod to me is: ''Music and Style on the Move''.
The ipod to me is: ''Music and Style on the Move''.
